THE BRIEF:
Launch Vodacoms new broadband offering "60 more free data".

INSIGHT:
The majority of South African Internet users spend their time online during work hours, simply because surfing the internet at home can be costly.

THE SOLUTION:
Catch your friends out - a hoax email campaign targeting unsuspecting friends who spend way too much company time on the internet either by logging on to Facebook 120 000 times a day, visiting adult content websites or downloading movies, music and games.

THE MICROSITE:

The form based Microsite was simple and an easy 3-step guide on how to catch out your friends. Users chose from
a drop-down menu who to impersonate, from which they priviewed the mailer and hit SEND.

Visit www.catchyourfriendsout.co.za

THE MAILERS:

With a drop-down choice of people to impersonate and
a choice of e-mail addictions to catch your friends out with, there were 9 variations of the received e-mail.

View sample