Building South Africa's favourite brands View All Work About Us DRAFTFCB AND PARTNERS Draftfcb South Africa and partners is a network of individually run and managed specialist agencies. We offer a range of skills that include: advertising, promotions, design, retail advertising, public relations experiential, digital and social marketing solutions. All our partners are guided by the same simple philosophy: Ideas That Matter - a mantra that has consistently helped produce some of South Africa's most loved advertising. It has made us incredibly proud to know that our communication has touched the hearts and minds of our fellow South Africans. We believe that this is the power of creativity, which can help solve business challenges and deliver serious results. BBBEE Another thing that really matters to us is transformation, not only within our business, but our work too. As an Empowerdex Level 3 contributor, we are proud to have produced creative work that resonates with all South Africans. Not only does it propel our industry forward, it also makes our industry a viable career choice for some of the best and brightest our country has to offer. Key Players Insightful The client is not always right and the customer is not always king. Different Doodles and spouts maniacal gibberish in meetings. Enterprising Extremely recyclable as evidenced by his career path from Trainee Copywriter to Chairman. Insightful Passion + Insight + Flawless Execution= Sustainable Results Different Hope is not a strategy. Enterprising There's not a box I've been put in that I haven't busted out of; I play to win and have fun with those around me ... always, anywhere, anytime. Insightful Big budgets don’t make it any easier to come up with big ideas. Different Spent a year as Chief Creative Officer of Nando's. (Yes that’s right, a client!) Enterprising Published a photography book for charity, using disposable cameras and employing homeless people as photographers. Insightful Closet marketer: Enjoy sharing personal insights with the agency’s strategists. Different Humanist: I care about people’s well being. Enterprising Individualist: Apples are only good for eating. Insightful I am an activist - I read War & Peace as a teenager. Different I am a storyteller - the safest place I know is inside a story. Enterprising I am a hippie - my favourite hugging tree is the Kiepersol because, with its soft, spongy bark, it hugs back. Insightful Obsess on ideas and you'll be self-serving, obsess on people you'll serve mankind. Different I'm a Lawyer, Marketer, Entrepreneur, Photographer, Writer with a secret passion for flying! Enterprising I own a range of T-shirts, Stationery and Artworks, all based on my photography. Insightful Our role is to find integrated communication solutions in our ever-changing digital world. Different Supports West Ham United. Enterprising Started off as client and then moved into the agency world. Insightful It's about creating the most compelling content, that's strongly branded, that gets noticed and ultimately makes people buy. Different I am The Stig. Enterprising A self-confessed sports nut. TV PREV|NEXT Design Outdoor Print Radio TV Digital Integrated Experiential Our Partners We aim to create an environment that brings together creative and strategic thinkers who develop business-focused, channel-neutral solutions. We believe that no single agency can deliver across the full spectrum of available communication options and our partnership model taps into a number of specialist icons. Our multi-disciplinary partners include: Draftfcb Social Marketing Specialists in behaviour change and cause marketing Learn More Draftfcb Social Marketing The behaviour change specialists Core offering Draftfcb Social Marketing specialises in promoting behaviour change through social marketing, cause marketing and government communication campaigns. Draftfcb Social Marketing has a wealth of social marketing expertise and is leading the way in this important new field of communications. In short, they aim to contribute to a more sustainable and caring society, by ensuring informed communication whether we are selling products or changing social behaviors. Key clients Capitec Eskom Groot Constantia Industrial Development Corporation (IDC) Ivanhoe Mines Vital Health Foods Contact us Pat Govender Managing Director T: +2721 680 7780 E: Pat.Govender@draftfcbct.co.za Draftfcb Africa Full service communications Learn more Draftfcb Africa Africa's leading agency network Core offering A network of 30 full service marketing communication agencies across sub Saharan Africa and the Indian Ocean Islands. Key clients Beiersdorf (Nivea) Davita Trading (owned byTiger Brands: Jolly Jus, Benny Powdered Stock, Davita Juice) Engen and QuickShop Kraft (Royal Baking Powder)MoneyGram Shoprite Tiger Brands (Tastic, Fattis & Monis, Crosse & Blackwell, Doom) Wingscorp ( Soklin Protect, Sokin,Good Mama, Blu, Mie Sedaap) Contact us Philip van Rensburg Managing Director T: +2721 680 7777 E: firstname.lastname@example.org Draftfcb Cape Town Full service communications Learn More Draftfcb Cape Town Full service communications Core offering Draftfcb Cape Town is a full service agency providing brand-building solutions that communicate across every consumer touch point. In addition to our creative strength, we also have strategic and channel planning expertise, as well as experiential capabilities - with specialist production and project management for events, launches and promotions.As an agency, we have a proven track record of creating truly South African work. Our communication solutions have not only been recognised by creative award shows, but more importantly, have made their way onto Millward Brown's list of most loved ads and helped our client's brands to lead the way in the Sunday Times Top Brands Survey. Key clients AJ North Distell (Amaraula, Commando, Gordon's Gin, Klipdrift, Richelieu, Savanna) Engen Exact! Media 24 (Die Burger) Peninsula School Feeding Association (PSFA) Retsol (Corner Bakery, Equatorial Coffe) RCS Sterns Tiger Brands (Elizabeth Anne's, Purity) Van Schaik Vital Health Foods Contact us Eric D’Oliveira Managing Director T: +2721 404 0300 - 3 E: email@example.com Draftfcb Cape Town 5 Armadale Road Woodstock Cape Town 7925 Draftfcb Durban Full service communications Learn More Draftfcb Durban Full service communications Core offering Draftfcb Durban is a small, through-the-line agency committed to delivering creative solutions that grow a client's business. We do this by continually striving for strategically relevant communication based on true consumer insights. We believe in building strong relationships with our clients based on trust and integrity. Key clients Almar Container Group Cerebos Corobrik Dromex Safety Equipment and Clothing Imana Foods Independent Newspapers Mondi Rainbow Food Solutions Trellidor Unilever University of KZN Contact us Clive McMurray Managing Director T: +2731 566 7906 E: firstname.lastname@example.org Draftfcb Durban 18 Cranbrook Crescent La Lucia Ridge Office Park La Lucia P O Box 1769 Umhlanga Rocks 4320 Draftfcb Johannesburg Full service communications Learn More Draftfcb Johannesburg Full service communications Core offering Draftfcb Johannesburg is one of South Africa's largest full service agencies, providing through-the-line strategy and 'best for business' creative solutions. It has built a reputation for creating South Africa's favourite campaigns, with iconic work for some of the country's biggest blue chip brands. Key clients Adcock Coca-Cola Southern Africa Lexus Old Mutual SARS The National Lottery Tiger Brands Toyota Wimpy Contact us Alistair Mokoena Managing Director T: +2711 566 6364 E: email@example.com Draftfcb Johannesburg Draftfcb House Pinmill Farm 164 Katherine Street Sandown Sandton 2196 Hellocomputer Integrated Digital Learn More Hellocomputer Integrated Digital Core offering Hellocomputer delivers integrated digital solutions. We create compelling branded environments in digital that are designed to create impact, encourage interactivity, relationship building, leads and sales. Beyond creative conception and production, we conceive and convert brand strategy into reality and results. At the heart of it, we're a team of digital specialists guided by the principles of marketing and are inspired by creative craft and the possibilities inherent in technology. Key clients Cell C Distell Lexus Momentum Mondelez Pernod Ricard Samsung SARS Toyota WesBank Contact us Derek Coles T: +2711 566 6355 E: Derek.Coles@Hellocomputer.com Hellocomputer Johannesburg 164 Katherine Street Sandton Johannesburg 2196 David Moffatt T: +2721 404 0300 - 3 E: David@Hellocomputer.com Hellocomputer Cape Town 5 Armadale Road Woodstock Cape Town 7925 Swipe Specialists retail & POS activators Learn More Swipe Specialist retail & POS activators Core offering SWIPE engages at all customer touch points, using researched methodologies and strategies that initiate the 'decision-to-purchase', right up to 'point-of-purchase'. With increased demands on marketing spend to deliver return on investment, SWIPE is the hardest working agency in South Africa. Hardest working in our methods. And hardest working for your budget. Key clients Vodacom Retail Marketing Contact us Wimpie le Roux General Manager T: :+2731 566 7906 E: firstname.lastname@example.org Redline Specialist public relations and eventing Learn More Redline Specialist public relations and eventing Core offering Redline is a PR Agency specialising in Corporate and Brand Public Relations. Redline has PR skills in a number of industry categories including financial, medical and technology. Redline has a strong sports sponsorship PR unit that manages some of South Africa's top sports teams and events. Key clients Baker & McKenzie Cell C Clicks Holdings EMC The Industrial Development Corporation Contact us Derek Coles Managing Director T: +2711 566 6458 E: email@example.com 1886 Learn More 1886 Core offering At 1886, we spend our days (and some nights) developing great work with our clients, to get great results. It’s what makes us happy. So, if you’re looking to drive your brand forward and engage your consumers, give us a call. We believe great work works. Key clients Beiersdorf Blue Bulls Rugby Union Cell C DataDot Contact us Wimpie le Roux T: +27 (82) 770 6742 E: Wimpie.leRoux@draftfcb.co.za Our Strategic Philosophy: The 6.5 Seconds That Matter THE INSIGHT THAT MATTERS We are surrounded by media. We are bombarded with messages. We have become skilled at filtering out the stuff that doesn’t matter to us. Our strategic process starts with identifying what actually matters to consumers in the context of this specific purchase decision. THE PROBLEM THAT MATTERS There is an inherent tension in all strategy between ‘What Matters to the Business’ and ‘What Matters to Consumers’. This is why we always begin our strategic journey with the business problem we are trying to solve. The role of a communication strategist is to find the best bridge between what the business has to offer and what consumers need. Our Strategic Model: The 6.5 Seconds That Matter Read More PRESS OFFICE 11 Mar 2014So Proud Of Your New Toyota Corolla You’ll ‘Overshare’ The 40-second television commercial launching the new Toyota Corolla highlights that new owners will be so proud of their purchase they’ll commit a ra.. READ MORE10 Mar 2014Draftfcb Simplifies Brand to FCB In Global Name ChangeSix months after becoming Global CEO of Draftfcb, Carter Murray is changing the agency’s name to FCB (Foote, Cone & Belding)... READ MORE7 Mar 2014In the News - January and February 2014A round up of some of Draftfcb's media coverage during January and February 2014... READ MORE7 Mar 2014The night before the morning after - Alistair MokoenaAlistair Mokoena's column in Marklives - The night before the morning after.. READ MORE View Archive Clients Contact Us For a Career at Draftfcb Mary Palmos Human Resources Telephone: + 2711 566 6000 Email: firstname.lastname@example.org For Business queries Brett Morris Chief Executive Officer Telephone: +2711 566 6000 Email: Brett.Morris@draftfcb.co.za Learn more about Draftfcb's Partners MAPPING COMMUNICATION AGAINST THE CONSUMER DECISION JOURNEY Our theme for 2012 is ‘Let’s get tactical’. We believe that the communication strategy is not complete when the core idea is cracked. The strategy is only complete when the idea has been mapped onto a consumer decision journey, which ensures we are delivering the right messages, at the right time, to the right people, while maximizing investment. To unlock this journey, we use the Consumer Decision Journey (CDJ) tool. To unlock the magic of CDJ we need insights, which is why we have invested in data analysis and qualitative research. Ideas that Matter The Wheel We are not as separate entities, but rather as a wheel, with disciplines moving and creating in unison through every phase of development, from strategy to execution. It's the most efficient way to get results. Success Session It starts with a meeting to set up our client's business context. Assumptions are challenged. Hypotheses are explored. And success metrics for the business challenge are agreed upon. Strategic Rumble This discipline-neutral two-day session uses the combined brainpower of our clients and senior agency people to determine the strategy that has the best potential for a Return on Ideas. Ideas that Matter The Brief The Brief We uncover the "holy s#!t" statistic and merge it with a compelling insight to develop a strategic brief that inspires the smartest and most innovative creative possible. Creative Rumble The Creative Rumble is a no-holds-barred week in which the best creative resources from the network come together to bring the 6.5 Seconds That Matter to a creative crescendo. Ideas that Matter The Wheel Disclaimer USER GENERATED CONTENT Draftfcb Holdings (Pty) Ltd, its subsidiaries and affiliates (“Draftfcb”), does not guarantee that it will prescreen User Generated Content. Draftfcb does not guarantee that the Website will be free from User Generated Content that is inaccurate, deceptive, offensive, threatening, defamatory, unlawful or otherwise objectionable and should not be presumed to reflect the views of Draftfcb. Employees of Draftfcb GENERATED CONTENT In addition, the User Generated Content that emanates from the employees of Draftfcb emanates from their personal usage of User Generated Content and not within their course and scope of employment. 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