Building South Africa's favourite brands View All Work About Us DRAFTFCB AND PARTNERS Draftfcb South Africa and partners is a network of individually run and managed specialist agencies. We offer a range of skills that include: advertising, promotions, design, retail advertising, public relations experiential, digital and social marketing solutions. All our partners are guided by the same simple philosophy: Ideas That Matter - a mantra that has consistently helped produce some of South Africa's most loved advertising. It has made us incredibly proud to know that our communication has touched the hearts and minds of our fellow South Africans. We believe that this is the power of creativity, which can help solve business challenges and deliver serious results. BBBEE Another thing that really matters to us is transformation, not only within our business, but our work too. As an Empowerdex Level 3 contributor, we are proud to have produced creative work that resonates with all South Africans. Not only does it propel our industry forward, it also makes our industry a viable career choice for some of the best and brightest our country has to offer. Key Players Insightful The client is not always right and the customer is not always king. Different Doodles and spouts maniacal gibberish in meetings. Enterprising Extremely recyclable as evidenced by his career path from Trainee Copywriter to Chairman. Insightful "Best-of-breed" implementation is a given. Agencies need to be offering "best-for-business" strategy as well. Different Once ate a 'mixed grill' in Lagos, containing at least 3 animal parts that I’d never eat again. Enterprising At age 6 earned his first buck by selling his mother's garden vegetables door to door. Insightful Big budgets don’t make it any easier to come up with big ideas. Different Spent a year as Chief Creative Officer of Nando's. (Yes that’s right, a client!) Enterprising Published a photography book for charity, using disposable cameras and employing homeless people as photographers. Insightful Closet marketer: Enjoy sharing personal insights with the agency’s strategists. Different Humanist: I care about people’s well being. Enterprising Individualist: Apples are only good for eating. Insightful I am an activist - I read War & Peace as a teenager. Different I am a storyteller - the safest place I know is inside a story. Enterprising I am a hippie - my favourite hugging tree is the Kiepersol because, with its soft, spongy bark, it hugs back. Insightful Obsess on ideas and you'll be self-serving, obsess on people you'll serve mankind. Different I'm a Lawyer, Marketer, Entrepreneur, Photographer, Writer with a secret passion for flying! Enterprising I own a range of T-shirts, Stationary and Artworks, all based on my photography. Insightful Our role is to find integrated communication solutions in our ever-changing digital world. Different Supports West Ham United. Enterprising Started off as client and then moved into the agency world. Insightful We are in the business of shaping perceptions around brands; today it takes more than advertising to do so. Different As a child my favourite pet was a Chameleon that’s where l learnt the importance of adaptability. Enterprising Built houses, sold beer, hosted music festivals, sold petrol before l was 20. TV PREV|NEXT Design Outdoor Print Radio TV Digital Integrated Experiential Our Partners We aim to create an environment that brings together creative and strategic thinkers who develop business-focused, channel-neutral solutions. We believe that no single agency can deliver across the full spectrum of available communication options and our partnership model taps into a number of specialist icons. Our multi-disciplinary partners include: Draftfcb Social Marketing Specialists in behaviour change and cause marketing Learn More Draftfcb Social Marketing The behaviour change specialists Core offering Draftfcb Social Marketing specialises in promoting behaviour change through social marketing, cause marketing and government communication campaigns. Draftfcb Social Marketing has a wealth of social marketing expertise and is leading the way in this important new field of communications. In short, they aim to contribute to a more sustainable and caring society, by ensuring informed communication whether we are selling products or changing social behaviors. Key clients Eskom - Energy Losses Programme Old Mutual PetroSA Endeavour Department of Trade and Industry South African Sugar Association Groot Constantia National Student Financial Aid Scheme Contact us Pat Govender Managing Director T: +2721 680 7780 E: Pat.Govender@draftfcbct.co.za Draftfcb Africa Full service communications Learn more Draftfcb Africa Africa's leading agency network Core offering A network of 30 full service marketing communication agencies across sub Saharan Africa and the Indian Ocean Islands. Key clients Beiersdorf (Nivea) Corner Bakery Emirates Engen Imana Kraft (Royal Baking Powder) MoneyGram SC Johnson (Baygon, Raid, Mr Muscle) Shoprite Trellidor Wingscorp (Soklin Protect, Sokin, Good Mama, Blu Mie Sedaap, Mie Supreme) Contact us Philip van Rensburg Managing Director T: +2721 680 7777 E: firstname.lastname@example.org Draftfcb Cape Town Full service communications Learn More Draftfcb Cape Town Full service communications Core offering Draftfcb Cape Town is a full service agency providing brand-building solutions that communicate across every consumer touch point. In addition to our creative strength, we also have strategic and channel planning expertise, as well as experiential capabilities - with specialist production and project management for events, launches and promotions.As an agency, we have a proven track record of creating truly South African work. Our communication solutions have not only been recognised by creative award shows, but more importantly, have made their way onto Millward Brown's list of most loved ads and helped our client's brands to lead the way in the Sunday Times Top Brands Survey. Key clients AJ North Distell (Amarula, Gordon's, Klipdrift Export, Klipdrift & Cola, Richelieu, Savanna) Engen Exact! Media 24 (Die Burger) Retsol (Corner Bakery, Equatorial Coffee) RCS Santam Van Schaik Vital Health Foods Contact us Godfrey Morley Managing Director T: +2721 680 7600 E: email@example.com Draftfcb Cape Town 183 Main Road Rondebosch P O Box 5231 Cape Town 8000 Draftfcb Durban Full service communications Learn More Draftfcb Durban Full service communications Core offering Draftfcb Durban is a small, through-the-line agency committed to delivering creative solutions that grow a client's business. We do this by continually striving for strategically relevant communication based on true consumer insights. We believe in building strong relationships with our clients based on trust and integrity. Key clients Corobrik Imana Foods Independent Newspapers iSimangaliso Wetlands Park Rainbow Food Solutions Trellidor University of KZN Contact us Clive McMurray Managing Director T: +2731 566 7906 E: firstname.lastname@example.org Draftfcb Durban 18 Cranbrook Crescent La Lucia Ridge Office Park La Lucia P O Box 1769 Umhlanga Rocks 4320 Draftfcb Johannesburg Full service communications Learn More Draftfcb Johannesburg Full service communications Core offering Draftfcb Johannesburg is one of South Africa's largest full service agencies, providing through-the-line strategy and 'best for business' creative solutions. It has built a reputation for creating South Africa's favourite campaigns, with iconic work for some of the country's biggest blue chip brands. Key clients Adcock Coca-Cola Southern Africa Lexus Old Mutual SARS The National Lottery Tiger Brands Toyota Wimpy Contact us Alistair Mokoena Managing Director T: +2711 566 6364 E: email@example.com Draftfcb Johannesburg Draftfcb House Pinmill Farm 164 Katherine Street Sandown Sandton 2196 Hellocomputer Integrated Digital Learn More Hellocomputer Integrated Digital Core offering Hellocomputer delivers integrated digital solutions. We create compelling branded environments in digital that are designed to create impact, encourage interactivity, relationship building, leads and sales. Beyond creative conception and production, we conceive and convert brand strategy into reality and results. At the heart of it, we're a team of digital specialists guided by the principles of marketing and are inspired by creative craft and the possibilities inherent in technology. Key clients Distell Eskom Lexus Momentum SAB SARS Toyota Contact us Derek Coles T: +2711 566 6355 E: Derek.Coles@Hellocomputer.com David Moffatt T: +2721 4881380 E: David@Hellocomputer.com Swipe Specialists retail & POS activators Learn More Swipe Specialist retail & POS activators Core offering SWIPE engages at all customer touch points, using researched methodologies and strategies that initiate the 'decision-to-purchase', right up to 'point-of-purchase'. With increased demands on marketing spend to deliver return on investment, SWIPE is the hardest working agency in South Africa. Hardest working in our methods. And hardest working for your budget. Key clients Blue Bulls Eskom Unisa Vodacom Retail Marketing Contact us Wimpie le Roux General Manager T: :+2731 566 7906 E: firstname.lastname@example.org Redline Specialist public relations and eventing Learn More Redline Specialist public relations and eventing Core offering Redline is a PR Agency specialising in Corporate and Brand Public Relations. Redline has PR skills in a number of industry categories including financial, medical and technology. Redline has a strong sports sponsorship PR unit that manages some of South Africa's top sports teams and events. Key clients Clicks Holdings EMC Metropolitan MMI Momentum Vodacom Trinergy Contact us Derek Coles Managing Director T: +2711 566 6458 E: email@example.com Lisa Dawson Biggs Business Unit Director T: +2721 680 7725 E: firstname.lastname@example.org www.fcbredline.co.za 1886 Learn More 1886 Core offering At 1886, we spend our days (and some nights) developing great work with our clients, to get great results. It’s what makes us happy. So, if you’re looking to drive your brand forward and engage your consumers, give us a call. We believe great work works. Key clients Beiersdorf Blue Bulls Rugby Union DataDot Contact us Wimpie le Roux T: +27 (82) 770 6742 E: Wimpie.leRoux@draftfcb.co.za Our Strategic Philosophy: The 6.5 Seconds That Matter THE INSIGHT THAT MATTERS We are surrounded by media. We are bombarded with messages. We have become skilled at filtering out the stuff that doesn’t matter to us. Our strategic process starts with identifying what actually matters to consumers in the context of this specific purchase decision. THE PROBLEM THAT MATTERS There is an inherent tension in all strategy between ‘What Matters to the Business’ and ‘What Matters to Consumers’. This is why we always begin our strategic journey with the business problem we are trying to solve. The role of a communication strategist is to find the best bridge between what the business has to offer and what consumers need. Our Strategic Model: The 6.5 Seconds That Matter Read More PRESS OFFICE 21 May 2013Panado bubbles on highways A campaign for the new Panado effervescent tablet appears to dissolve in a real glass of water on four super signs in three major South African cities.. READ MORE21 May 2013Panado bubbles on highways A campaign for the new Panado effervescent tablet appears to dissolve in a real glass of water on four super signs in three major South African cities.. READ MORE20 May 2013NetFlorist Adds Another Arrow To Quiver – Daily News Service NetFlorist Adds Another Arrow To Quiver – Daily News Service NetFlorist, South Africa’s leading flower and gifting service founded 14 years ago in 1999, has added another arrow to its quiver with the launch of a.. READ MORE16 May 2013The judges of Hellocomputer/Draftfcb’s first Hack-a-Thon of 2013 speak:“It was great to see how talented people interface with the world of tech, this really is creative collaboration in its purest form. The results were .. READ MORE View Archive Clients Contact Us For a Career at Draftfcb Mary Palmos Human Resources Telephone: + 2711 566 6000 Email: email@example.com For Business queries John Dixon Chief Executive Officer Telephone: +2711 566 6000 Email: firstname.lastname@example.org Learn more about Draftfcb's Partners MAPPING COMMUNICATION AGAINST THE CONSUMER DECISION JOURNEY Our theme for 2012 is ‘Let’s get tactical’. We believe that the communication strategy is not complete when the core idea is cracked. The strategy is only complete when the idea has been mapped onto a consumer decision journey, which ensures we are delivering the right messages, at the right time, to the right people, while maximizing investment. To unlock this journey, we use the Consumer Decision Journey (CDJ) tool. To unlock the magic of CDJ we need insights, which is why we have invested in data analysis and qualitative research. Ideas that Matter The Wheel We are not as separate entities, but rather as a wheel, with disciplines moving and creating in unison through every phase of development, from strategy to execution. It's the most efficient way to get results. Success Session It starts with a meeting to set up our client's business context. Assumptions are challenged. Hypotheses are explored. And success metrics for the business challenge are agreed upon. Strategic Rumble This discipline-neutral two-day session uses the combined brainpower of our clients and senior agency people to determine the strategy that has the best potential for a Return on Ideas. Ideas that Matter The Brief The Brief We uncover the "holy s#!t" statistic and merge it with a compelling insight to develop a strategic brief that inspires the smartest and most innovative creative possible. Creative Rumble The Creative Rumble is a no-holds-barred week in which the best creative resources from the network come together to bring the 6.5 Seconds That Matter to a creative crescendo. Ideas that Matter The Wheel Disclaimer USER GENERATED CONTENT Draftfcb Holdings (Pty) Ltd, its subsidiaries and affiliates (“Draftfcb”), does not guarantee that it will prescreen User Generated Content. Draftfcb does not guarantee that the Website will be free from User Generated Content that is inaccurate, deceptive, offensive, threatening, defamatory, unlawful or otherwise objectionable and should not be presumed to reflect the views of Draftfcb. Employees of Draftfcb GENERATED CONTENT In addition, the User Generated Content that emanates from the employees of Draftfcb emanates from their personal usage of User Generated Content and not within their course and scope of employment. Draftfcb does not undertake any obligation and/or liability relating to any User Generated Content or activities of users on the Website. Terms and Conditions USE OF THE SITE Access to and use of this site are governed by these terms and conditions, as well as applicable laws, statutes, ordinances and regulations. By accessing this site, you agree to abide by the terms and conditions set forth below and acknowledge that any other agreements between you and us are superseded and of no force or effect. We reserve the right to change these terms and conditions at any time. You are responsible for regularly reviewing these terms and conditions so that you will be apprised of any changes. Your use of the site following any modification in these terms and conditions will signify your assent to and acceptance of the modified terms and conditions. These terms and conditions are effective as of September 21, 2006. COPYRIGHT AND TRADEMENT NOTICE This site is protected by S.A copyright laws, and may be protected by the copyright laws of other countries and jurisdictions. Except as specifically permitted in these terms and conditions, any copy, reproduction, display, performance or retransmission of the contents of this site is strictly prohibited. Any use of any trademarks, trade names and logos in which we, our parent, subsidiaries, affiliates, divisions and other companies identified on our web site do business is strictly prohibited absent our prior written consent. In addition, the names, trade names and trademarks of third parties, including our clients, that appear on this site are proprietary to their respective owners and may be used only with their express written permission. We neither warrant nor represent that your use of materials displayed on the site will not infringe upon the rights of third parties. UNSOLICITED MATERIALS Please note that it is our policy not to accept or consider unsolicited creative, production-related or other materials of any kind. We appreciate your cooperation in adhering to this policy. Privacy This policy describes the privacy practices for our web site. By visiting our web site you agree to allow us to collect and use the information described below for the purposes and in the manner described below. We have the right to change this policy, and your continued use of the site will constitute consent to the change. We do not collect personal or corporate e-mail addresses, or any personally identifiable information on visitors to our site, without your permission. We do not use our site for any commercial transactions. We may collect operational information, includingthrough reliance on "cookies", such as the pages you access or visit, your IP address, your domain name, the last URL you visited before clicking to our site, and your browser and platform type (e.g., a Netscape browser on a Macintosh computer). This information may be used to measure usage, number of visits, average time spent on the site, pages viewed, etc., and to improve the content of our site. None of the foregoing would allow us or a third party to identify you or contact you. It is used for internal review only and not shared with other organizations for commercial purposes without first providing notification to you. Our web sites use links that allow visitors to contact us via e-mail for a variety of purposes. We cannot guarantee or warrant the security of any data you submit to us. Except for human resources information, we shall treat any data or information transmittedto us through this site as non-confidential and non-proprietary. We may elect to save such information, share it with third parties, or discard it entirely. However, we will use reasonable efforts to treat as confidential any e-mails, resumes, applications or inquiries sent to us for purpose of inquiring into potential employment with us. Any e-mail, resume or submission you send to us will be used only for internal purposes. Please be aware that submission of your resume or application may not be considered, and we are under no obligation to respond to such solicitations. We are an equal opportunity employer. We do not collect personally identifiable information from children under the age of 13. Guests who are 13 to 17 years of age should seek parental consent before providing any personally identifiable information on our site.